Pharma Meets AI 2025 Agenda | Key Topics and Speakers

Event Schedule

Day 1April 7, 2025

9:00 AM

Registration and Morning Coffee

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Registration

9:30 AM

Opening Remarks From The Organizer and Chair

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Opening

08:40 AM

The 7 Cardinal Sins of AI: A Playful, Yet Serious Take o

by Marco Andre Global Head of Marketing & AI Excellence - Novartis

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Keynote

In his keynote, "The 7 Cardinal Sins of AI", Marco shines a light on AI's pitfalls such as hallucination, bias and misinformation. With a blend of thought-provoking insights and real-world examples, Marco takes the audience on a journey through the emotional spectrum of AI adoption. His talk isn’t just about identifying the risks; it's a call to action for embracing AI responsibly, ensuring it enhances human relationships and fosters innovation, without losing the essence of human connection.

09:20 AM

by Zehra Erenkuş Lead, Global Commercial Data Science - Bayer

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Keynote

This keynote will uncover how AI is transforming pharma marketing and commercialization, showcasing real-world use cases like predictive analytics for sales, personalized HCP interactions, and customer journey optimization. Dispelling the myth of AI as a "black box," the session will focus on building trust through transparency and explainable AI. Attendees will gain insights into leveraging AI tools to drive revenue growth, enhance customer experiences, and make data-driven decisions, all while ensuring clarity and reliability in AI-powered outcomes.

10:40 AM

Coffee Break

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Coffee

11:10 AM

Case Study: Customer Engagement with Analytics and AI

by Vladimir Nimec Director Data & AI - Daiichi Sankyo

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Keynote

The presentation focuses on improving interactions with healthcare professionals (HCPs). AI and analytics help tailor communication, provide relevant medical content, and personalize experiences based on individual preferences. By analyzing behavior and preferences, pharma companies can anticipate needs and strengthen relationships with HCPs. The case study will discuss the key components, challenges and strategies that lead to better engagement, improved health outcomes, and stronger business performance.
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Bullet points
- Focus on improving interactions with healthcare professionals (HCPs).
- AI and analytics used to tailor communication and deliver relevant medical content.
- Personalization based on individual preferences to enhance experiences.
- Behavior and preference analysis to anticipate HCP needs and strengthen relationships.
- Case study covers key components, challenges, and strategies for better engagement.
- Outcomes include improved health results and stronger business performance.
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11:50 AM

Jorge Pou's Keynote

by Jorge Pou Innovation & Commercial Operations Director - GSK

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Keynote

TBA

12:30 AM

Lunch

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Lunch

14:00 PM

Roundtable Discussion

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Roundtable

For 40 minutes, participants will engage in discussions with their peers on the following suggested topics:
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Leveraging Predictive Analytics to Enhance Pharma Sales and Marketing ROI
Exploring how predictive analytics can optimize sales strategies, forecast market trends, and improve targeting, ultimately boosting the ROI of marketing efforts.

‍AI for Personalized HCP Engagement: Tailoring Messaging for Maximum Impact
Discussing how AI can be used to segment healthcare professionals (HCPs), create personalized content, and optimize engagement strategies across digital and in-person channels.

AI-Powered Drug Discovery: Accelerating Time to Market
Exploring how AI is revolutionizing the drug discovery process, reducing R&D costs, and shortening development timelines.

Ethical AI in Pharma: Navigating Data Privacy and Bias
Discussing the ethical challenges in using AI, including data privacy concerns, algorithmic bias, and the need for transparent AI models in healthcare.

‍Personalized Medicine through AI: From Hype to Reality
Delving into the practical implementation of AI for precision medicine, and how it’s tailoring treatments to individual patient needs for better outcomes.

15:20 PM

Establishing Operational Data Governance for AI & Analytics Self-Service in the Commercial Space of Large-Scale Pharma Environment

by Sebastian Sbirna Data Governance Lead – Global Data & AI (GDAI) - Novo Nordisk

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Keynote

In this keynote, Sebastian will present a strategic roadmap for implementing governance frameworks that enable scalable Analytics and AI initiatives. The session will highlight how strong Data Governance enhances decision-making and equips organizations to fully leverage their data assets for maximum impact.

16:00 PM

Pfizer's Case Study

by Ronan Kelly Global Director Product Management AI & Smart Factory- Pfizer

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Keynote

TBA

16:40 PM

Coffee Break

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Coffee

17:10 AM

AI Regulatory and Ethical Considerations

by Marta Siemaszko Global Operations Director, Data Privacy Digital and AI - Novartis

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Keynote

In this session, we will explore the critical regulatory frameworks and ethical challenges surrounding AI in healthcare. From navigating compliance with evolving regulations to addressing concerns around data privacy, algorithmic bias, and transparency, this discussion will highlight the key considerations for responsibly integrating AI into the pharma industry.

17:50 PM

Panel Discussion: TBA

Moderator TBA

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Panel

TBA

18:30 PM

Cocktail Reception

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Cocktail

Day 2April 8, 2025

9:00 AM

Registration and Morning Coffee

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Registration

9:30 AM

Opening Remarks From The Organizer and Chair

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Opening

9:40 AM

AI, You, and The Future of Work

by David Drodge Group Lead Digital Transformation & BPO #AI Large Language Models ( #LLMs ) - Roche

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Keynote

Just over 2 years old, OpenAI's ChatGPT was released and it is radically changing how we view AI and work. I explore the fundamental drivers of this change to our work, looking at the potential and risks based on my research from a book just published by the University of Strasbourg.

Bullet points
- GenAI as a General Purpose Technology: AI's effect on work tasks
- Key Demographics
- Human in the loop (HITL)
- Foundation models and existing specialist software
- Conclusions - The Future of Work

10:20 AM

AI in Healthcare: Revolution or Evolution? Opportunities and Challenges Ahead

by Antonio Velasco Chief Information Officer (CIO) Spain - AstraZeneca

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Keynote

Artificial Intelligence (AI) is often described as one of the most transformative technologies of our time, poised to revolutionize healthcare. From accelerating drug discovery to optimizing patient management, AI is already reshaping how we approach medical innovation. But is AI truly a revolution, or is it more of a gradual evolution? As healthcare systems face increasing pressure for sustainability, we must explore how AI can be harnessed as a catalyst for lasting change. We will will explore both the opportunities AI brings and the challenges we must overcome to ensure it becomes a transformative lever for a healthier future.

Bullet points
- AI's Current Impact on Healthcare: Evolution or Revolution?
- Opportunities: AI as a Catalyst for Sustainable Healthcare
- Challenges: Ethical, Regulatory, and Practical Barriers

11:00 AM

Advanced Process Monitoring & Control – Batch Reliability and its Role in Real-time Release

by David Ochsenbein Director Process Science Modeling & Data - Johnson & Johnson Innovative Medicine

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Keynote

In today's highly regulated and dynamic pharmaceutical industry, ensuring batch reliability and product quality is paramount. This presentation explores the importance of advanced process monitoring and control in achieving consistent batch performance and supporting real-time release (RTR) strategies. We will delve into key methodologies, technologies, and best practices that enable manufacturers to monitor processes more effectively, reduce variability, and ultimately ensure that only the highest-quality products reach the market.

11:40 AM

Coffee Break

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Coffee

12:00 AM

Artificial Intelligence in Knowledge Management at Enterprise Scale: How We Managed to Make it Work!

by Michael Schorpp Head of Digital Innovation & AI, Global Regulatory Affairs - Boehringer Ingelheim

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Keynote

In the presentation, I will be sharing key takeaways and best practices on how we managed to successfully implement AI in knowledge management at an enterprise scale. Some of the key points include the importance of having a solid technology foundation, proper change management, and choosing the right use cases at the beginning. Additionally, proper training and communication are crucial, as well as finding a way to demonstrate the impact on the business.The presentation will focus on a case study, with the aim of sharing our learning at Boehringer Ingelheim.
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Bullet Points
This session is aimed at sharing our journey and insights from designing and implementing an enterprise-scale, AI-powered Knowledge Management platform. We will divulge our unique strategies, lessons learned, and even some areas where we fell short. Here's a snapshot of what you can anticipate:
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- AI on its own is insufficient. Success is achieved through a smart blend of various tools.
- While creating GPT chatbots is commonplace today, designing ones that truly add value can be challenging. We will demonstrate what it takes to do so.
- Persuading executives to invest in enterprise-scale AI technology can sometimes be a tough sell. We will share our strategies that made it possible.

12:40 PM

Lunch

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Lunch

14:40 AM

Stand Up Roundtable Discussion

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Keynote

All participants ill have 40 minutes to delve into trending topics related to AI in Pharma

Michael Schorpp, Johnson & Johnson Innovative Medicines

15:20 PM

Johnson Johnson's Case Study

by Michael Schorpp Associate Director Artificial Intelligence/Machine Learning - Johnson Johnson

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Keynote

TBA

16:00 PM

Closing Coffee Break

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Coffee

Customers Frenquently Ask

FAQ

Can I buy tickets offline? How?



You can purchase tickets offline by contacting the UBIQ Events team (operations@ubiqevents.com)

Can I share my event ticket with another person?



No. Tickets are issued to an individual and are not transferable between event sessions/days.

What if I lose my badge?



No worries, we can print another one for you in the hotel.

What is the attire at the events?

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Our recommended dress code for our events is business or smart casual. Please note that the conference room can be a bit chilly, so we suggest bringing a sweater for added comfort.

What does UBIQ events do?



At , we specialize in crafting impactful experiences for the life sciences industry. With two core branches—our own conferences, workshops and webinars, as well as tailored events for partners—we connect you with the qualified leads your business needs. We are a professional service provider that specializes in planning, organizing, and executing various types of in-person or virtual events such as conferences, panel discussions, roundtables, workshops, webinars, webinars, team buildings and others social events. We handle all aspects of event management, including venue selection, logistics, catering, speaker selection and invitation, registration, audiovisual production, marketing, and more.

Can I purchase tickets at the door/gate/entrance?



Yes, you can, depending on availability! However, we highly recommend purchasing your ticket in advance to ensure your spot.

What is the cancelation policy?

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If you need to cancel, we’re unable to offer refunds for the amount paid. However, we’re happy to provide full credit towards a future event. Alternatively, you’re welcome to have a colleague attending in your place.

When do I get my badge?



Your registration packet will be available for pickup at the conference/event registration desk. Only the registered attendee may pick up their registration packet.

What is included in the ticket pricing?

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The ticket price includes executive lunches and coffee breaks, a cocktail reception, a promotional kit, access to professional photos taken by the conference photographer, and full access to the entire conference for both days.

Which annual conferences UBIQ does?



Pharma Meets AI Conference
Pharma Omnichannel and HCP Engagement Conference
Digital Health Conference
Pharmacovigilance & Drug Safety Conference

AI Shaping
Tomorrow’s
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Event Schedule

9:00 AM

Registration and Morning Coffee

9:30 AM

Opening Remarks From The Organizer and Chair

08:40 AM

The 7 Cardinal Sins of AI: A Playful, Yet Serious Take o

by Marco Andre Global Head of Marketing & AI Excellence - Novartis

09:20 AM

Sponsored Slot

10:00 AM

Unlocking AI's Potential in Pharma: Clear Pathways to Effective Marketing and Commercialization

by Zehra Erenkuş Lead, Global Commercial Data Science - Bayer

10:40 AM

Coffee Break

11:10 AM

Case Study: Customer Engagement with Analytics and AI

by Vladimir Nimec Director Data & AI - Daiichi Sankyo

11:50 AM

Jorge Pou's Keynote

by Jorge Pou Innovation & Commercial Operations Director - GSK

12:30 AM

Lunch

14:00 PM

Roundtable Discussion

15:20 PM

Establishing Operational Data Governance for AI & Analytics Self-Service in the Commercial Space of Large-Scale Pharma Environment

by Sebastian Sbirna Data Governance Lead – Global Data & AI (GDAI) - Novo Nordisk

16:00 PM

Pfizer's Case Study

by Ronan Kelly Global Director Product Management AI & Smart Factory- Pfizer

16:40 PM

Coffee Break

17:10 AM

AI Regulatory and Ethical Considerations

by Marta Siemaszko Global Operations Director, Data Privacy Digital and AI - Novartis

17:50 PM

Panel Discussion: TBA

Moderator TBA

18:30 PM

Cocktail Reception

9:00 AM

Registration and Morning Coffee

9:30 AM

Opening Remarks From The Organizer and Chair

9:40 AM

AI, You, and The Future of Work

by David Drodge Group Lead Digital Transformation & BPO #AI Large Language Models ( #LLMs ) - Roche

10:20 AM

AI in Healthcare: Revolution or Evolution? Opportunities and Challenges Ahead

by Antonio Velasco Chief Information Officer (CIO) Spain - AstraZeneca

11:00 AM

Advanced Process Monitoring & Control – Batch Reliability and its Role in Real-time Release

by David Ochsenbein Director Process Science Modeling & Data - Johnson & Johnson Innovative Medicine

11:40 AM

Coffee Break

12:00 AM

Artificial Intelligence in Knowledge Management at Enterprise Scale: How We Managed to Make it Work!

by Michael Schorpp Head of Digital Innovation & AI, Global Regulatory Affairs - Boehringer Ingelheim

12:40 PM

Lunch

14:40 AM

Stand Up Roundtable Discussion

15:20 PM

Johnson Johnson's Case Study

by Michael Schorpp Associate Director Artificial Intelligence/Machine Learning - Johnson Johnson

16:00 PM

Closing Coffee Break

Customers Frenquently Ask

FAQ

Can I buy tickets offline? How?​

Can I share my event ticket with another person?

What if I lose my badge?

What is the attire at the events?

What does UBIQ events do?

Can I purchase tickets at the door/gate/entrance?​

What is the cancelation policy?

When do I get my badge?

AI Shaping
Tomorrow’s
Pharma

Can I buy tickets offline? How?

Can I purchase tickets at the door/gate/entrance?